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Startup

Startup Business Finance

Flexible, Fast & Business-Focused Loans | Assurity Capital

​Starting a business is hard. Getting finance for it shouldn’t be. At Assurity Capital, we specialise in startup business finance through private loans tailored for entrepreneurs, early-stage ventures, and small business owners. Unlike traditional banks, we assess deals based on potential, not just paperwork.

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​Why Is It So Hard to Get a Business Loan as a Startup?

Traditional lenders, like banks and major financial institutions, often decline startup business loan applications due to:

  • Lack of trading history – Most banks require at least 2 years of financials

  • No full financials – If you're not yet generating strong profit, you may not qualify

  • No security or limited equity – Startups often lack assets to secure a loan

  • Slow processes – Banks can take weeks or months for a decision

  • Rigid criteria – Credit score issues, non-standard income, or industry type can cause automatic rejections

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That’s where Assurity Capital steps in—with private lending solutions designed to support small businesses from day one.

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Startup Finance from a Private Lender​

We offer secured business loans for startups using real estate as security. These loans are non-NCCP and must be used for business or investment purposes.

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Loan Terms:​

  • Secured against: Residential or commercial property

  • Terms: 3 to 12 months

  • Purpose: Working capital, growth, equipment, launch costs, debt consolidation

  • No Financials Needed

  • We assess based on your business plan, exit strategy, and the equity in your property, not full financials or tax returns.

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Who we help

  • Entrepreneurs launching new businesses

  • Business owners without 2 years of trading history

  • Clients turned away by banks

  • Startups needing fast funding for equipment, payroll or marketing

  • Professional referrers (accountants, brokers, lawyers) with startup clients

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Why use Assurity Capital for Startup Finance?

  • Fast approvals – Often within 24–48 hours

  • Secured private loans – Backed by real estate

  • No financials required – Great for new ventures

  • Direct access to decision-makers – Personalised assessments

  • Flexible lending criteria – We see the bigger picture

  • Private lender – not a bank

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