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$1.71 Million Funded – Helping Launch a Luxury Kitchen & Bathroom Supply Business

gareth150
12 hours ago
3 min read
Start up finance

$1.71 Million Funded – Helping Launch a Luxury Kitchen & Bathroom Supply Business

How Assurity Capital provided $1.71 million in property-secured finance to help establish a new business in Sydney.


Starting a business often requires significant capital, particularly when entering an industry that involves importing premium products, establishing supplier relationships and building a market presence.


At Assurity Capital, we understand that not every business finance application fits the traditional banking model.


We recently provided $1,710,000 in funding to support the establishment of a high-end business specialising in imported luxury kitchen, bathroom and plumbing products.

The transaction demonstrates how property-backed private lending can help entrepreneurs access the capital needed to launch a new business.


The Transaction at a Glance

Loan Details


Loan Amount

$1,710,000

Security Location

Camperdown, Inner West Sydney

Property Valuation

$3,000,000

Loan-to-Value Ratio (LVR)

57%

Loan Purpose

Establishment of a new business

Business Industry

Luxury kitchen, bathroom and plumbing supplies

Finance Type

Property-secured commercial lending

The Business Opportunity

The borrower was establishing a new business focused on supplying premium imported kitchen, bathroom and plumbing products to the Australian market.

The business concept involved offering high-end products, including luxury bathroom fittings, designer tapware, premium kitchen fixtures and plumbing accessories.

Establishing a business of this nature can require substantial upfront investment, particularly when sourcing imported products and developing the infrastructure required to commence operations.


While traditional lenders often prefer established businesses with demonstrated trading histories, start-up businesses may not have the financial track record required to satisfy conventional lending criteria.


This is where alternative commercial lending solutions can play an important role.


How Assurity Capital Assisted

Assurity Capital provided a $1.71 million commercial loan, secured against a property in Camperdown, Sydney, with an assessed value of $3 million.

The transaction represented a loan-to-value ratio of 57%.

By considering the underlying property security and the commercial purpose of the funding, Assurity Capital was able to provide a financing solution to support the establishment of the business.


This transaction highlights that a lack of historical business trading figures does not necessarily prevent an applicant from obtaining commercial finance.


Can You Obtain a Business Loan for a Start-Up?

Yes. Start-up businesses may be eligible for property-secured commercial finance, even without an established trading history.


Traditional banks frequently assess applications using historical financial statements, business profitability and demonstrated cash flow.

For a new business, these requirements can present a challenge.

Private commercial lenders such as Assurity Capital may consider alternative factors, including:


  • The value and location of available property security.

  • The amount of equity available in the property.

  • The commercial purpose of the loan.

  • The proposed business activity and funding requirements.

  • The borrower's overall financial position.

  • A realistic strategy for repaying or refinancing the loan.

Every application is assessed individually, and approval remains subject to lending criteria.


What Can Start-Up Business Finance Be Used For?

Property-secured commercial finance may assist eligible business owners with a range of establishment costs, including:

  • Purchasing initial stock and inventory.

  • Importing products from overseas suppliers.

  • Establishing a showroom or commercial premises.

  • Purchasing equipment and business assets.

  • Funding business establishment expenses.

  • Providing initial working capital.

The availability of funding for particular expenses will depend on the circumstances of the transaction.


Private Lending for New and Established Businesses

Assurity Capital specialises in property-secured business and investment lending, including first and second mortgage facilities.


We consider a broad range of commercial lending scenarios, including:

Start-Up Business Finance – Funding to assist with establishing a new business.

Business Expansion – Capital to support growth, inventory purchases and new commercial opportunities.

Short-Term Business Loans – Property-backed funding for eligible short-term commercial requirements.

Business Debt Consolidation – Refinancing eligible existing business debts.

Private Lender Refinancing – Assisting borrowers seeking to refinance existing private lending facilities.


Our approach focuses on understanding the transaction, the available security and the proposed repayment strategy.


Looking to Establish or Expand a Business?

If you are starting a business or require capital for an existing commercial venture, propeBusiness Cashflow and Expansion Loansrty equity may provide access to funding opportunities that traditional banks are unable to accommodate.


Whether you are establishing a new operation, importing stock or expanding an existing business, Assurity Capital welcomes the opportunity to assess your commercial lending scenario.


Phone: 02 9389 1077




Assurity Capital provides lending for eligible business and investment purposes only. Consumer-purpose lending is not available. All applications are subject to credit assessment, acceptable security and lending criteria.

 
 
 

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Assurity Capital specialises in private lending across Australia, providing first and second mortgages, bridging finance and secured business loans. Based in Sydney, we work with business owners, property investors, developers and brokers on funding solutions secured by Australian real estate.

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The Trustee for Assurity Capital Unit Trust


ABN 54 791 495 521

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706/35 Spring Street, Bondi Junction NSW 2022


Phone: 02 9389 1077


Email: scenario@assuritycapital.com.au

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Information on this website is general in nature and does not take into account your individual objectives, financial situation or needs. All finance is subject to assessment, acceptable security, lending criteria, legal documentation and approval. Rates, fees and terms depend on the individual transaction. Indicative terms do not constitute final approval, and funding timeframes are not guaranteed.

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Finance is available for eligible business and investment purposes only. Assurity Capital does not provide personal loans or consumer-purpose owner-occupier home loans.

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© 2026 Assurity Capital. All rights reserved.

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