$1.71 Million Funded – Helping Launch a Luxury Kitchen & Bathroom Supply Business

$1.71 Million Funded – Helping Launch a Luxury Kitchen & Bathroom Supply Business
How Assurity Capital provided $1.71 million in property-secured finance to help establish a new business in Sydney.
Starting a business often requires significant capital, particularly when entering an industry that involves importing premium products, establishing supplier relationships and building a market presence.
At Assurity Capital, we understand that not every business finance application fits the traditional banking model.
We recently provided $1,710,000 in funding to support the establishment of a high-end business specialising in imported luxury kitchen, bathroom and plumbing products.
The transaction demonstrates how property-backed private lending can help entrepreneurs access the capital needed to launch a new business.
The Transaction at a Glance
Loan Details | |
Loan Amount | $1,710,000 |
Security Location | Camperdown, Inner West Sydney |
Property Valuation | $3,000,000 |
Loan-to-Value Ratio (LVR) | 57% |
Loan Purpose | Establishment of a new business |
Business Industry | Luxury kitchen, bathroom and plumbing supplies |
Finance Type | Property-secured commercial lending |
The Business Opportunity
The borrower was establishing a new business focused on supplying premium imported kitchen, bathroom and plumbing products to the Australian market.
The business concept involved offering high-end products, including luxury bathroom fittings, designer tapware, premium kitchen fixtures and plumbing accessories.
Establishing a business of this nature can require substantial upfront investment, particularly when sourcing imported products and developing the infrastructure required to commence operations.
While traditional lenders often prefer established businesses with demonstrated trading histories, start-up businesses may not have the financial track record required to satisfy conventional lending criteria.
This is where alternative commercial lending solutions can play an important role.
How Assurity Capital Assisted
Assurity Capital provided a $1.71 million commercial loan, secured against a property in Camperdown, Sydney, with an assessed value of $3 million.
The transaction represented a loan-to-value ratio of 57%.
By considering the underlying property security and the commercial purpose of the funding, Assurity Capital was able to provide a financing solution to support the establishment of the business.
This transaction highlights that a lack of historical business trading figures does not necessarily prevent an applicant from obtaining commercial finance.
Can You Obtain a Business Loan for a Start-Up?
Yes. Start-up businesses may be eligible for property-secured commercial finance, even without an established trading history.
Traditional banks frequently assess applications using historical financial statements, business profitability and demonstrated cash flow.
For a new business, these requirements can present a challenge.
Private commercial lenders such as Assurity Capital may consider alternative factors, including:
The value and location of available property security.
The amount of equity available in the property.
The commercial purpose of the loan.
The proposed business activity and funding requirements.
The borrower's overall financial position.
A realistic strategy for repaying or refinancing the loan.
Every application is assessed individually, and approval remains subject to lending criteria.
What Can Start-Up Business Finance Be Used For?
Property-secured commercial finance may assist eligible business owners with a range of establishment costs, including:
Purchasing initial stock and inventory.
Importing products from overseas suppliers.
Establishing a showroom or commercial premises.
Purchasing equipment and business assets.
Funding business establishment expenses.
Providing initial working capital.
The availability of funding for particular expenses will depend on the circumstances of the transaction.
Private Lending for New and Established Businesses
Assurity Capital specialises in property-secured business and investment lending, including first and second mortgage facilities.
We consider a broad range of commercial lending scenarios, including:
Start-Up Business Finance – Funding to assist with establishing a new business.
Business Expansion – Capital to support growth, inventory purchases and new commercial opportunities.
Short-Term Business Loans – Property-backed funding for eligible short-term commercial requirements.
Business Debt Consolidation – Refinancing eligible existing business debts.
Private Lender Refinancing – Assisting borrowers seeking to refinance existing private lending facilities.
Our approach focuses on understanding the transaction, the available security and the proposed repayment strategy.
Looking to Establish or Expand a Business?
If you are starting a business or require capital for an existing commercial venture, propeBusiness Cashflow and Expansion Loansrty equity may provide access to funding opportunities that traditional banks are unable to accommodate.
Whether you are establishing a new operation, importing stock or expanding an existing business, Assurity Capital welcomes the opportunity to assess your commercial lending scenario.
Phone: 02 9389 1077
Website: www.assuritycapital.com.au
Assurity Capital provides lending for eligible business and investment purposes only. Consumer-purpose lending is not available. All applications are subject to credit assessment, acceptable security and lending criteria.



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